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Female athletes are invisible to fans (2,117 people survey)

Female athletes are invisible to fans (2,117 people survey)

CerbeShops, in partnership with Beyond Sport, surveyed 2,117 people about their role models in sports. Our hypothesis was that historical media dominance and promotion of male athletes will result in men dominating the list of sports idols of both genders. Key Findings The result of this survey reaffirms the impact of a lack of equitable access and opportunity for women in sport: Only 38% of women stated a female athlete as a sports idol, while 98% of men stated a male at[…]


Guide: Soft vs. Firm Running Shoes

Guide: Soft vs. Firm Running Shoes

Why softer isn’t always better? Which shoes become firm in cold weather? Which midsole hardness can help reduce running injury risk? We’ve summarized 20+ hours of research, lab data analysis and scientific articles into this guide to offer a comprehensive insight into the importance of midsole hardness in running shoes. The forces on your body will be different if you jump on a mattress compared to jumping on concrete. The deformation of the surface determine[…]


Carbon-Plated Shoes Cut In Half, Explained and Lab-Tested

Carbon-Plated Shoes Cut In Half, Explained and Lab-Tested

This guide covers what to expect from carbon plated shoes, how much they can improve running times and when they will not work. We’ve spent 20+ hours researching the topic and summarizing scientific conclusions and our lab data. Here, we don’t take sides in the “what did the carbon-plated shoes do to running” debate. The majority of carbon-plated shoes are race-ready. Given that these shoes were made and tuned for elite runners, they work best if[…]


Return to work creates exercise boom for least active [Study]

Return to work creates exercise boom for least active [Study]

We wanted to understand how the exercise habits of people who were forced to work remotely during the pandemic were impacted by returning to the office full-time. To do this, we surveyed 2,494 people who were working remotely during the pandemic about their exercise habits before and after returning to work. Key findings: Returning to work in the office full-time, after being forced to work remotely during the pandemic has resulted in: 59.52% of non-exercisers are active[…]


Guide: Flexible vs. Stiff Running Shoes

Guide: Flexible vs. Stiff Running Shoes

Why are stiff running shoes getting the spotlight? Why do runners flex and twist shoes in running stores? How is stiffness related to your running performance? 20+ hours of research is summarized in this guide - covering both scientific studies, authoritative articles and our lab data. Choose flexible running shoes if you are looking for comfort and shoes for long runs. Choose stiff running shoes if you want to improve your running performance and do fast runs or if you&[…]


45.85% of female runners have experienced harassment (Survey)

45.85% of female runners have experienced harassment (Survey)

CerbeShops recently surveyed 3,774 gym members and found more than 50% of women have been harassed at the gym while working out. To find out if this problem is isolated to gyms or a wider issue, we surveyed 4,709 runners* to understand the extent of harassment that runners face and what impact this has. For the purpose of this survey, a runner is defined as someone who runs at least once a week. Key findings: 45.85% of female runners have experienced harassment 9.56% of a[…]


Olympic Basketball: Expert Predictions and Aftermath

Olympic Basketball: Expert Predictions and Aftermath

After an unpredictable 2019 World Cup in China, we decided to once again gather the opinions of top basketball journalists for the Olympic tournament in Tokyo. 83 basketball journalists and analysts answered the 11-question survey to predict medalists, over/underachievers, and best players of the men's Tokyo tournament. Key Findings Winner: USA (72.3%), Australia (10.8%), Spain (9.6%) Runner-up: Spain (34.9), Slovenia (20.5% ), Australia (19.3%) Best offense: USA (75.9%)[…]


Hiking in the US has Never Been More Popular [Study]

Hiking in the US has Never Been More Popular [Study]

We’ve partnered with AllTrails, the largest hiking and trail-specific navigation app, to explore what effect COVID-19 has had on hiking since the pandemic started. To do this we’ve analyzed 7,927,354 activities logged on AllTrails since January 1st, 2016. Key Findings The number of hikes logged in 2020 was up 171.36% compared to 2019 The number of individual hikers in 2020 increased 134.7% compared to 2019 The number of hikes logged per user (HPU) has increas[…]


Stack Height: Tool, Shoe Lab Data & In-Depth Guide

Stack Height: Tool, Shoe Lab Data & In-Depth Guide

We spent 50+ hours on creating a tool and doing the research for this guide. We’ve covered stack height in great detail and backed everything with our lab data. Our tool will tell you which stack height works for you by using your criteria and going through the biggest running shoe database in the world. Stack height is the amount of material between your feet and the ground. It is measured when your feet are not in the shoes as the midsole will compress due to a p[…]


Gym Harassment: 56.37% women harassed while working out

Gym Harassment: 56.37% women harassed while working out

We wanted to understand how prevalent harassment is in gyms and how it impacts members, gyms, and the industry as a whole. To investigate this we surveyed 3,774 gym members (1107 female and 2667 male) in June of 2021. Key Findings 56.37% of female gym members have experienced harassment at the gym - 2.68x more than male gym members (21.00%) 92.31% of cases of harassment against females go unreported Of the female gym members who experienced being harassed: 25.65% stopped[…]