Bank of America is now a step closer to completing its World Marathon Majors Six Star Medal. The bank, which is the presenting sponsor for the Chicago Marathon, will also sponsor the Boston Marathon, starting in 2024, according to a A Part of Hearst Digital Media.
The move comes nearly eight months after John Hancock Financial, the Boston-based presenting sponsor of its hometown race, decided not to aslant its contract with the B.A.A.
John Hancock Financial was the presenting sponsor for nearly 40 years. The firm also cut financial ties with the Boston Red Sox last July, according to Boston.com.
Unlike the Chicago Marathon, which is formally called the Bank of America Chicago Marathon, the financial institution will not headline the Boston race. The famed race will now officially be called the Boston Marathon presented by Bank of America.
“We’re one of their core sponsors, and anything that may come of it, whether it be good press or what we can do collectively, will come out of the partnership,” Michael Chamberlin, the bank’s president of Massachusetts, said in the Boston.com report. “We don’t have to have our name as the frontline; that’s not what we’re about.”
Boston Mayor Michelle Wu said in the statement: “The Boston Marathon is one of the most iconic and beloved events our city holds all year. We as a city are grateful to John Hancock for their many years of support, and look forward to building a new partnership with Bank of America and the Boston Athletic Association to elevate this historic event and welcome more people into our community.”
A Part of Hearst Digital Media.
“Together, the B.A.A. and Bank of America will keep Boston front and center to ensure the marathon remains a source of pride and passion for so many,” Jack Fleming, president and CEO of B.A.A., said in a statement. “Through this new partnership we will expand social, economic, and inclusive programs for local residents, businesses, neighborhoods, and communities.”
Heather is the former food and nutrition editor for Runner's World, the author of The Runner's World Vegetarian Cookbook, and a seven-time marathoner with a best of 3:31—but she is most proud of her 1:32 half, 19:40 5K, and 5:33 mile.
