Yes, that's right: If you haven't already heard, Nike is rolling out a shoe designed specifically for Native Americans. According to MSNBC.com,
The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.
So far, reaction in the blogosphere is varied. Among the comments we've seen:
"Whether Native Americans will actually buy the shoe is an interesting question. Perhaps Nike created and is selling this shoe primarily to demonstrate its adaptive technology and to invite similar niche shoe proposals from other groups." - www.knowmoremedia.com "Different peoples have different bodies. The Nike approach is weird, but I have no doubt it will be successful." - blogtown.portlandmercury.com "What about customized shoes for bloggers who walk to coffee muzhskie daily when their cable service at home doesn't work?" - www.thebizofknowledge.com
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