UK lidos & outdoor pools In a move that reminds us of when, world-renowned mountaineer and trail runner Kilian Jornet has left long-term sponsor Salomon and partnered with family-owned footwear company Camper to launch NNormal, a new outdoor sportswear brand.
Speaking on the launch, Kilian Jornet was keen to highlight his long-standing belief that running can do more to offset the impact it has on the environment; 'Sharing the same values was a strong motivation to start this project. We agreed that we need a new way of thinking and acting in relation to our environment and outdoor activities. We want to be very honest on how we produce the equipment and on the role the company wants to play for society and the environment. This means transparency and working to avoid over-consumption by building products that are durable. To have a minor impact on the environment, we need to work with various materials and explore different designs. It’s a long and difficult path but that’s what motivates me and the team to start this project.'
NNormal’s products are designed to reflect the partnership’s shared philosophy: authenticity and utility that inspire people to enjoy and respect nature – a mission that is expressed through gear that’s functional, performance-oriented, and built to last. All the outdoor equipment was designed in Mallorca and tested in Norway as hinted in the name of the brand (Nor-way + Mal-lorca).
'Building a new brand is always a very exciting adventure, although we are aware of the challenges involved,' says Miguel Fluxa, CEO of Camper and member of the founding family’s fourth generation. 'We are complementary partners of NNormal. Having the opportunity to conceive it with someone like Kilian is really unique: to combine performance with personal responsibility strongly resonates with our DNA. He brings his strong product development expertise and unique vision of the outdoor world, while Camper brings innovation, shoemaking and design know-how.'
The NNormal assortment will be launched in autumn/winter 2022 in Europe and North America via nnormal.com and specialist outdoor and running stores. The first drop will be limited, focusing on footwear, apparel and accessories for trail running and hiking. Jornet – the first ambassador of the NNormal team – will wear them during this year’s race season.
