The Rihanna x Puma partnership has proven to be fruitful for the Germany-based sportswear/athleisure brand as their profits have increased considerably thanks to her co-sign. The Puma Suede remixes known as the Creepers have been a huge hit, and it appears that three more colorways are confirmed a release on May 26th based on Ri Ri’s most recent Instagram photo. With the ever-growing trend of sportswear brands looking towards celebrities rather than athletes and consumers looking for “influence” for Smak pop culture stars, who else would be a perfect fit for Puma? Check out Rihanna’s photo Top and stay tuned for the release later this month.
