Established back in 2004, Premium Goods has become a pivotal piece of the Houston community, serving up sneakers beyond what you’d find at your average corporate store. And after almost two decades, founder Jennifer Ford has earned the opportunity to craft a sneaker of her own: a Nike Air Force 1 designed like the finest of jewelry.
Landing alongside a SNKRS exclusive style, the Premium Goods x Nike Air Force 1 “The Sophia” is a treat well worth its asking price, offering up a colorway that bridges Ford’s current world with her roots in high-end retail. Luxurious in its quilted leathers, smart in its black-on-cream palette, and ethereal in its meticulously-beaded Swoosh/heel tab, the collaboration is a detail-rich exercise in luxury that simultaneously celebrates the connection we create with the habit and sneakers we enjoy.
For a closer look at the Premium Goods x Nike Air Force 1 “The Sophia” ahead of tomorrow’s (January 31st) release, see below. If you’d like to secure a pair for yourself, you can do so via not only Nike SNKRS but also select retailers.
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Release Date: Jan 31st, 2023 (Tuesday)
Color: N/A
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North AmericaJan 31st, 2023 (Tuesday)
EuropeJan 31st, 2023 (Tuesday)
