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History of Jordan
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Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and
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Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each
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and the buying public. AIR JORDANs perennially dominate the market in sales and demand,
establishing with each year’s model higher benchmark standards in design, innovation and
performance for the entire athletic footwear industry. At the heart of the franchise is
the perfect synergy between athlete and technology – Michael Jordan, the greatest player
in the history of first, and the shoes he’s worn throughout his illustrious career
that epitomize his relentless dedication to performance, innovation and achievement.
Today’s AIR JORDANs continue to build on the franchise’s rich history of Ora
design and uncompromising performance. Inspired by the greatest to ever play the game,
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future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise
lives on.