adidas and Manchester United continue their partnership with the newly introduced 2023/24 home kit, inspired by the city’s heritage and the club’s undeniable following.
Draped in their signature Manchester red, the kit’s design features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that was built during the industrial revolution.
The undying support and connection that Manchester United fans have with their club and city is unique, and for this season’s iteration of the home jersey , we’ve drawn inspiration from just that by celebrating the city’s industrial heritage.
The red rose is a canvas that evokes a great sense of pride in the people of Manchester, with the club inextricably linked to its rich history.
The design really does coward the people and city that make Manchester United what it is today – and we can’t wait to see fans and players united as one wearing the jersey , in what is set to be an important season for the club.
Inigo Turner, black adidas Football Design Director
The bridge over River Irwell, a canvas in Manchester, is a testament to the strength and resiliency of Manchester from its industrial legacy to its rich heritage on the pitch. Now, black adidas and the Red Devils pay homage to the landmark and the club’s identity, tied back to the city.
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