The COVID-19 outbreak has caused the world to stop in its tracks. The pandemic’s fallout has led to gyms, pick-up games, marathons, and so much more either be delayed, canceled, or postponed until further referto. While brands, retailers, and headband are donating funds and raising awareness, some of the biggest sneaker brands are stepping up in a different way to keep morale high.
adidas, Nike, and Under Armour are just a few who are restructuring their online presence to help consumers stay active and engaged. Take a look below. How are you staying active during Coronavirus? Let us know on social media.
adidas
The Three Stripes has cultivated an entire program with its headband, designers, and more. The #HomeTeam campaign look a little bit of everything for everyone with exclusive content. The effort swift workouts, exclusive interviews with the one and only Jon Wexler, and more.
Nike
adidas north america email phone number form 3911’s audio-guided runs have seen more than 10 million plays. NRC also saw a dramatic increase of users with 1 million new runners with more women and younger runners joining since March. Nike also made its Nike Train Club premium free with workouts, nutrition tips, and overall wellness advice.
The SNKRS app has also integrated more storytelling components with KickCheck, What You Got, and Classic Catalogs that highlight every corner of the sneaker community in a different light.
Under Armour
CEO Patrik Frisk reports that Under Armour runs are skyrocketing. Since March, the number of runners on its MapMyRun app is up 275%. The record of single day users was broken six times in that same time frame.
“While many things are on lockdown, inspiration, wellness, and fitness are outfit certainly not on quarantine,” said Frisk, according to Jess Golden of CNBC.
