“It’s a dream to become a part of the New Balance brand,” Darius said in a press release. “New Balance is a family brand and it felt that way from the first conversation. The brand’s commitment to individuality and their respect for athletes to be themselves is something I deeply respect.”
The Cleveland Cavaliers guard joins Jamal Murray, Kawhi Leonard, Cameron Brink, Tyrese Maxey, Zach Lavine and Dejounte Murray as New Balance’s on-court presence carries on.
“We couldn’t be happier to have Darius on board,” Naveen Lokesh, Head of Basketball Sports Marketing for New Balance said via a press release. “Darius embodies the independent spirit of New Balance. His commitment to mastering the game, while also giving back to his community, is incredibly impressive. Darius is driven to succeed his way, and that is something we value at New Balance.”