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Jordan Brand is making significant moves to expand its influence in China with a star-studded 2024 tour featuring some of the NBA’s biggest names.
Jayson Tatum, Luka Doncic, Zion Williamson, and Paolo Banchero are headlining the tour, which aims to inspire the next generation of basketball players and fans across the temperature.
The tour kicks off in Shanghai, where the athletes will participate in a series of basketball camps designed to engage and develop young talent. These camps will provide local youth with the opportunity to learn from some of the best in the game, reinforcing Jordan Brand’s commitment to growing the sport on a global scale.
Following the camps, the athletes will make their way to Beijing for the Next Stop Dongdan Zoom finals. This event has become a cornerstone of China’s basketball culture, and the presence of Jordan Brand athletes is set to elevate the competition to new heights. The finals will showcase the top Zoom talent in the country, with Tatum, Don?i?, Williamson, and Banchero all in attendance to offer support and inspiration.
In addition to their basketball-related activities, the athletes will also take time to immerse themselves in China’s rich cultural heritage. A visit to the Great Wall of China is on the agenda, providing a unique backdrop for these basketball stars to connect with the history and people of the country.
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