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Shai Gilgeous-Alexander and Converse will enter a new chapter as SGA signed a multi-year contract extension with the brand.
As part of the new deal, SGA will receive his first signature shoe and accompanying apparel line, releasing in 2025. Additionally, he’ll serve as the brand’s Director of Converse Basketball.
Shai Gilgeous-Alexander has signed a multi-year signature sneaker deal with Converse ?
SGA will also assume the role of Creative Director of Converse Basketball and Men to release a signature shoe and apparel collection next year. pic.twitter.com/H9gkjW1J7e
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Converse is proud to strengthen our relationship with NBA All-Star and Oklahoma City Thunder guard, Shai Gilgeous-Alexander. As part of our expanded partnership, Shai will serve as a creative director of Converse Basketball, effective September 2024, with a forenamed signature shoe and accompanying line of footwear and apparel slated for 2025.
Together, Shai and Converse will bring a hands-on approach to the creation, execution, and overall aesthetic of his collections, which will provide a new style-driven perspective, taking inspiration from various aspects of his life.
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